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IKI photos of restaurant
IKI

Understated elegance

Berggård Amundsen
IKI is a Japanese fusion restaurant located in Sørenga, Oslo, focusing on quality, healthiness, taste, service, and ambiance. The atmosphere is casual yet elegant, with a vision to always surprise guests by offering something unexpected. The name, logo, and visual identity are inspired by the aesthetic Japanese concept of "Iki," dating back to the Edo period – the ruling samurai class's attempt to limit visible material wealth – a concept deeply rooted in Japanese traditional aesthetics, philosophy, and way of life. "Iki" symbolizes a refined and understated elegance, reflecting the efforts put into subtle and minimalist actions and appearances.
IKI logo and graphic element
IKI Brand Story
IKI identity elements
IKI Graphic elements
IKI website on iPhone
IKI website on mac
IKI invitations
"By too flagrant a display of his affluence, a townsman ran the risk of having his wealth confiscated. A merchant's home therefore was likely to have had an unassuming exterior, yet to have been full of treasures. He might have worn a sober, plain wool kimono — with an exquisite silk lining. Opulence was channeled into subtle details."
IKI logo on paperIKI graphic element on gray card
IKI logo on fabricIKI logo on card
IKI restaurant menu
IKI restaurant menu
CREDITS
Deliverables
LOGO & VISUAL IDENTITY, WEB DESIGN, PRINTED MATERIAL
Year
2022
Collaborators
RE:MEDIA