Indre Østfold Municipality
The golden line
Berggård Amundsen
"Den gylne linje" (The Golden Line in English) is a location development tool and platform initiated and owned by Indre Østfold Municipality, and refers to the Østfold Railway, which is connected by six stations. The brand "The Golden Line" serves as a common identity for residents and visitors with the goal of enhancing the municipality's positive reputation. The brand purpose is to highlight and reinforce the unique diversity of qualities, experiences, sustainable initiatives and location development projects in the region.
The six villages have considerable distance between them, and the rail line and the brand "The Golden Line" bind them all together. The line connects people with experiences, new impressions, and golden moments, highlighting the uniqueness of the region. The line is organic, flexible, playful, and vibrant, and it is the fundamental concept for the brand.
The six villages have considerable distance between them, and the rail line and the brand "The Golden Line" bind them all together. The line connects people with experiences, new impressions, and golden moments, highlighting the uniqueness of the region. The line is organic, flexible, playful, and vibrant, and it is the fundamental concept for the brand.
"We were so impressed by how quickly you caught on to what The Golden Line should be, the qualities we wanted to highlight, and how you then presented exactly what we were looking for!"
ELLEN BYNG STRØM
CONSULTANT, INDRE ØSTFOLD MUNICIPALITY
CONSULTANT, INDRE ØSTFOLD MUNICIPALITY
"The visual profile was unparalleled in relation to our values and objectives"
THERESE ØIJORD RUSTAD
CITY ARCHITECT, INDRE ØSTFOLD MUNICIPALITY
CITY ARCHITECT, INDRE ØSTFOLD MUNICIPALITY
CREDITS
Deliverables
LOGODESIGN, VISUAL IDENTITY DESIGN, ICONOGRAPHY, ILLUSTRATIONS, MOTION GRAPHICS, EDITORIAL DESIGN
Year
2022 – 2023
