More, Together – Renewing a Local Driving Force

Trøgstad Sparebank has been our client since 2021, and together we’ve accomplished several exciting projects, such as developing recruitment concepts and the Veksthuset.no platform. In 2024, the bank sought to renew its main brand, which no longer reflected who they are today: a forward-thinking local savings bank and a driving force for sustainable growth in the community.

We enhanced the brand strategy and created the core concept “More, Together” to emphasize the bank’s role as a partner for growth and collaboration – with customers, the community, and partners in Veksthuset. The concept serves as a red thread throughout all communication, supported by a new brand story and tagline that underscores the bank’s philosophy: We achieve more when we stand together.

Trøgstad Sparebank’s logo unites history and future. The geometric, abstract oak symbol builds on their previous logo but reinterprets it as an expression of co-creation and energy – a visual representation of the bank’s role as a driving force for local growth. The logotype, set in the Eika font, highlights the bank’s connection to the Eika Alliance and conveys trust and stability. The color palette, inspired by both Eika and Veksthuset, strikes a balance between forward-looking and approachable, with soft, earthy tones symbolizing personal presence and local roots. Through this project, we translated the bank’s brand essence and personality into a modern, cohesive identity that reflects their position as a trusted partner for people and communities – and carries the promise to always achieve more, together.