Building a brand that stands out in today’s market requires more than just a sleek design. It’s about understanding the brand’s core, communicating a clear vision, and creating a holistic experience that resonates with the target audience. At KastleBlack, we work closely with our clients through a creative and strategic process that ensures the brand is both meaningful and effective.
The design process – How we design brands that make an impact
Get to know our process and how we combine creativity and strategy to develop designs that deliver lasting value – and put your brand on the map.
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1. Kick-off – Clear goals and frameworks
Before we begin, it’s crucial to understand what we want to achieve. We start by agreeing on goals, defining the problem, and setting success criteria, ensuring we have a unified direction. We define the ambition level and clarify what is realistically achievable within the project’s scope.
Key focus:
- Main goal and objectives
- Problem definition
- Success criteria
- Resources
- Scope and ambition
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2. Insight – Strategic foundation
In this phase, we gather information to ensure the brand is built on a solid foundation. We conduct research, competitor analysis, audience surveys, and workshops to define, refine or review the brand’s mission, vision, and core messaging.
Key focus:
- Desk research and competitor analysis
- Audience and personas
- Mission, vision, values, purpose
- Positioning and differentiation
- Brand personality
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3. Concept – Laying the brand’s foundation
Here, we begin developing the core concept. We work with moodboards, communication ideas, and multiple concept directions. This is where we start visualizing how the brand can come to life.
Key focus:
- Moodboards and visual directions
- Concept selection and communication ideas
- Design sketches and development of direction
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4. Design – Bringing the idea to life
Now it’s time to make it shine. We further develop the selected concept into a cohesive visual solution. We work on designing core elements such as logo, colors, typography, imagery and layout principles. Here, we ensure that the brand both looks and feels right across various platforms.
Key focus:
- Design development and visual direction
- Development of core elements (logo, colours, typography, imagery)
- Principle sketches and implementation on various platforms
🚀
5. Finalisation – Ready to meet the world
When everything is in place, it’s time to implement and finalise. We handle technical implementation and production of materials, ensuring everything is ready for launch. The brand guidelines manual is created so that your team can use the brand correctly moving forward.
Key focus:
- Technical implementation & production
- Launch and presentation
- Brand guidelines manual & guidelines
How we work together
We work closely with you throughout the entire process, and we share everything in a collaborative tool like Miro, where you can follow the progress at your own pace, provide feedback, and upload inspiration. Openness and collaboration are at the core of everything we do.
The result?
A brand designed to last. A design that is well thought out, relevant, and can communicate effectively to your target audience across all platforms. We help you eliminate the noise and find the core of your brand, so you can reach out and make an impact.
What to expect:
👉 A professional and strategic approach
👉 A thorough and creative process tailored to your needs
👉 A brand that’s both visually and strategically thought-out
👉 Deliverables that are customised for your project and goals
Ready to start the journey?
Give us a call or send us an e-mail, and let’s figure out how we can help you develop a brand that stands out and truly makes an impact.
🏁
1. Kick-off – Clear goals and frameworks
Before we begin, it’s crucial to understand what we want to achieve. We start by agreeing on goals, defining the problem, and setting success criteria, ensuring we have a unified direction. We define the ambition level and clarify what is realistically achievable within the project’s scope.
Key focus:
- Main goal and objectives
- Problem definition
- Success criteria
- Resources
- Scope and ambition
🔎
2. Insight – Strategic foundation
In this phase, we gather information to ensure the brand is built on a solid foundation. We conduct research, competitor analysis, audience surveys, and workshops to define, refine or review the brand’s mission, vision, and core messaging.
Key focus:
- Desk research and competitor analysis
- Audience and personas
- Mission, vision, values, purpose
- Positioning and differentiation
- Brand personality
💡
3. Concept – Laying the brand’s foundation
Here, we begin developing the core concept. We work with moodboards, communication ideas, and multiple concept directions. This is where we start visualizing how the brand can come to life.
Key focus:
- Moodboards and visual directions
- Concept selection and communication ideas
- Design sketches and development of direction
🎨
4. Design – Bringing the idea to life
Now it’s time to make it shine. We further develop the selected concept into a cohesive visual solution. We work on designing core elements such as logo, colors, typography, imagery and layout principles. Here, we ensure that the brand both looks and feels right across various platforms.
Key focus:
- Design development and visual direction
- Development of core elements (logo, colours, typography, imagery)
- Principle sketches and implementation on various platforms
🚀
5. Finalisation – Ready to meet the world
When everything is in place, it’s time to implement and finalise. We handle technical implementation and production of materials, ensuring everything is ready for launch. The brand guidelines manual is created so that your team can use the brand correctly moving forward.
Key focus:
- Technical implementation & production
- Launch and presentation
- Brand guidelines manual & guidelines
How we work together
We work closely with you throughout the entire process, and we share everything in a collaborative tool like Miro, where you can follow the progress at your own pace, provide feedback, and upload inspiration. Openness and collaboration are at the core of everything we do.
The result?
A brand designed to last. A design that is well thought out, relevant, and can communicate effectively to your target audience across all platforms. We help you eliminate the noise and find the core of your brand, so you can reach out and make an impact.
What to expect:
👉 A professional and strategic approach
👉 A thorough and creative process tailored to your needs
👉 A brand that’s both visually and strategically thought-out
👉 Deliverables that are customised for your project and goals
Ready to start the journey?
Give us a call or send us an e-mail, and let’s figure out how we can help you develop a brand that stands out and truly makes an impact.
